Thursday, August 18, 2011

CARE Annual Report

More great work from Carpet America Recovery Effort (CARE) in their Annual Report. Click here for the pdf.

An excerpt:

KEY RESUlTS FOR CARE In 2009
• In 2009, CaRE introduced a new aligned Dealer program, to provide additional benefits and support to Commercial Dealers and Residential Retailers across the United States. Members of the Aligned Dealer program receive a number of special benefits, including marketing materials to display in their showroom, highlighting their support of CARE. We are especially grateful to the 111 members of the Starnet Worldwide Commercial Flooring Partnership who have signed up for the program, and the 97 members of the Resource Commercial Flooring network, who are now registered members of CaRE.
• In addition to the marketing materials enjoyed by all CaRE members, CaRE created a Dealer members’ website page on the CARE Website. The webpage includes a state-by-state roster of CARE dealer members to highlight their involvement in the CaRE organization. The listing is also used as a reference for customers looking to purchase flooring from an organization actively supporting the carpet reclamation movement.
• For the past year, a dedicated team of CaRE bOD members, representatives of the carpet industry, suppliers, entrepreneurs and government representatives have been working on strategies to sustainably grow carpet diversion and recycling. While there has been an intense amount of time and effort devoted to this challenge, the CARE BOD believes that it will ultimately contribute to the long-term growth and health of CaRE members and the CaRE organization. Although it is too early to report on the results of the Strategy Team efforts, we will keep our members updated on our progress as soon as possible.
• In 2009, CaRE established a working relationship with the Canadian Carpet Recycling Effort (CCRE) organization whose mission is to facilitate industry led and market driven solutions for the diversion of post-consumer carpet from landfills and the advancement of secondary markets using recycled content. CARE shared information and perspective with the Canadian team as they establish their post-consumer carpet recycling efforts.
• Our CaRE Entrepreneur network continues to grow and expand. In 2009, we increased our collector network by 7 new collectors, for a total of 65 collectors nationwide.

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